Beaulieu officials unveiled their comprehensive campaign for dealers at Surfaces 2011 in Las Vegas and now the company is gearing up to give it's retailers the tools to succeed in this economic environment. 
 
"Never before has Beaulieu created the tools and the programs to support its dealers like we have in 2011," said Jeff Meadows, CMO of Beaulieu of America. "We've pulled out all the stops."�
 
The new BlissFlooring.com is the centerpiece of Beaulieu's dealer support strategy. Driving customers to the new site is an aggressive online advertising and search engine optimizing campaign.

Also new this year is a quick-as-a-click advertising website for all Bliss dealers to download professionally produced ads, flyers, direct mail and broadcast spots that are production-ready.

Dealers can even take advantage of discounted TV advertising, including spot packages in their local market on HGTV, DIY and Food Network; as well as new POP materials creating "Magic Fresh Zones" for Beaulieu's new Magic Fresh Collection of odor reducing carpet.

Also brought back is Beaulieu's popular American Express Gift Card incentive program that rewards a $200 card for every 200 yards of qualifying carpet to qualified dealers.

www.blissflooring.com