Hefeng USA, a world-class bamboo and wood flooring manufacturer, is opening its U.S. operation in Jan. 2012. For the last several years, Hefeng has been a substantial supplier of high quality woven bamboo flooring to the North American market. Over the years, Hefeng has earned a reputation for quality, performance and styling that clients expect from a top-tier manufacturer. Hefeng is looking forward to entering the North American market, and plans to launch the Ecofusion brand of innovative flooring products.

Hu Bo, owner and CEO of Hefeng, also announced that Chanel Clifford, former CEO of EcoTimber, has been named COO for Hefeng USA and the Ecofusion brand. Clifford will report directly to Bo and will be responsible for all sales, marketing, and brand development for their U.S. operations.

Doug Foucault has also joined the company as director of product development and western region sales manager. Foucault will be responsible for product development and services, as well as managing sales growth in the Pacific states. David Gerrity has come onboard as the eastern region sales manager.

“I couldn’t be happier about this opportunity to be on the ground floor of building the U.S. operation for Hefeng and launching the Ecofusion brand,” said Clifford. “We have a beautiful collection of innovative products made to the highest quality with manufacturer programs that meet the market’s need for quality, value and style.”

Scheduled to be on display at Surfaces booth #S6006, Ecofusion has a brand strategy that will help accommodate all channels in the industry. Clifford plans to develop multiple sales channels that include national retail groups; the environmental home centers, the A&D community and the specialty flooring dealer network in 2012.