After acing the zoo challenge in 2010, Mohawk is once again testing their SmartStrand with DuPont Sorona, this time with people. Mohawk is showcasing not only the carpets remarkable stain resistance and durability, but also its versatility in styling and design, as they provide the red carpet for players as they enter the court, and for spectators as they come into the grounds at this year's Family Circle Cup Tennis Tournament which will be held April 2-10 in Charleston and Daniel Island, S.C.
Traffic on the carpet is being recorded to demonstrate the durability and resilience of SmartStrand Sorona carpet. Mohawk also hosts a tent with demonstrations of SmartStrand Sorona and other products. There will be a special "Girls Night Out' event on Thursday, April 7, when spectators and tennis professionals alike will get to see just what SmartStrand with DuPont Sorona is capable of.
Designer Taniya Nayak, Mohawk Spokesperson and star of HGTV's "Designed to Sell" will be on hand as a celebrity bartender. Nayak will mix drinks like Magic Carpet Cosmos and SmartStrand Sangrias, periodically spilling the colorful concoctions on the SmartStrand Sorona carpet in the Grand Lawn Bar. A cleaning crew will be on hand to show how even the toughest stains can be easily removed, thanks to the engineered-in stain resistance of SmartStrand with DuPont Sorona.
"Last year, we emphasized the stain resistance and durability of SmartStrand with DuPont Sorona," said David Duncan, vice president of marketing for Mohawk. "This year, we're going a step further, and including style and design as part of the message."
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